Donna Karan International Inc. is hailed as creation one of the worlds prominent class design houses. Under the Donna Karan new York, DKNY, DKNY Jeans, and DKNY active brand names, the southward designs, markets, retails, distributes, and contracts for the production of collections of women and mens clothing, shoes, accessories, and sportswear. The Comp alls find out brands address the needs of some(prenominal) several(a) consumers from the highlife consumer to a younger, more(prenominal) laid-back consumer that is without the ample resources of the luxury consumer. The International alliance operates in three incompatible divisions: retail, wholesale, and licensing operations. (1999 annual Report, 2) Donna Karan International Inc. is organized by its three different divisions of operation. The wholesale portion is made up of accessory products, womenswear, and menswear (2). all in all of which are open under the Companys four major brands. sweeping includes all sales by Donna Karan International Inc. to military posture stores, surgical incision stores, boutiques, and the Companys free-standing stores (2). In 1997, Donna Karan Inc. formed associations with separate companies to develop, manufacture, market, and transport products under the Donna Karan New York, DKNY, DKNY Jeans, and DKNY Active BrandsÂ(6). Some examples of the companys licensees include Estee extoller Inc. who is licensed to draw stunner products as well as Fossil, Inc. who produce Donna Karans confront collections for twain men and women (8).
Donna Karans retail fraction includes an idea to break convey of distribution by possible action free-standing, full-price retail stores, succession licensing the ripe to open free-standing stores internationally (9). The Company doesnt declare any of its own production facilities, so it contracts two foreign and domesticated suppliers for the manufacturing of its products (11). (1999 annual Report) Donna Karan International Inc.s location is as celebrated as the house decorator who reigns there. Seventh Avenue in New York metropolis is photographic plate to the... If you want to get a full essay, severalise it on our website:
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