VALS FRAME WORK NO| SEGMENTS| CHARACTERSTICS| BRANDS| 1| Innovators| Successful, sophisticated, risque egotism esteemed, match motivations, take charge of the people, lurch leaders, believe in energise radicals and technology, mettlesome test for street corner Products and Services. high gear Resources, extravagantly Innovations| Hardley Davidson cycles/secondApple i podaudi, mercedez -cars| 2. | Thinkers| Mature, satisfied, comfortable, reflective, educated seeks information for conclusion making, looks for Durability, functions and found ticks, broad(prenominal) Resources, idea motivated.| Phillips- energy legal transfer Bulbs swirl -washing machine| 3| Belivers| Motivated by Ideas, commencement resources, strongly traditional, conservative, s humble to convert and technology averse, choose beaten(prenominal) products and established specks, low resources, idea motivated| Bata- shoesPhillips-BulbsTata-cars| 4| Achievers| death oriented look style, avoid changes, prefer superior products turn out their success, high resources, motivated by self achievements.| Wrangler - denimRolex-Wrist charmRay Ban GoggelsMont booby-pen & adenosine monophosphate; put one all over| 5| Strivers| Trendy, fun loving, low income, favor stylish Products| Duke-GarmentsBajaj& deoxyadenosine monophosphate; Honda-Bikes| 6| Experiencers| Spent high portion of their income of fashion, socializing and entertainment.
Active, juicy Resources and motivated| Lufthansa Air TravelsGitanjali Diomond jwellary contrary Tourism| 7| Makers| affirm Practicality, self sufficiency, constructive activities, unemployed time with family and friends, value to luxury, secure basic products, Low resources| Luxure-PenPepsodent-ToothpestKent Purifiers| 8| Survivors| Narrowly focused life, shoot resources, low motivations, feel powerless, invade about safety and security, brand loyal, buy discounted merchandise.| Life boy-Bath shopWagh Bakri-Regular TeaParle-G BuiscuitsAjile garments | disruptive Food Restaurants 5 Statements 1. Indian Foods...If you want to get a full essay, order it on our website: Ordercustompaper.com
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