Quantitative marketing research Essay Example for Free

Quantitative marketing enquiry EssayA. Market study The researchers used descriptive manner because the sudy needs detailed analysis and concord of the proposed business. Survey questionnaires served as the research instrument in collect culture about the needs and wants of the post market so that demand and supply forgeting be determined and analysed. The result of the survey leave alone determine the feasibility of the proposed business. The researchers pass on make use of questionnaires that leave be give to random by chosen respondents. The respondents of the study are the students of Saint Columban College. The researcher will use random sampling, by which random students is given an equal chance to be chosen as respondents. The survey questionnaire will be distributed to the students and they will be call into questioned for further acquisition of significant information. In accumulateing info, the researchers will use the survey method by distributing the ques tionnaires in the main entrance, exit, and in the campus of Saint Columban College. The survey questionnaire will be submitted to the experts for validity and dependableness purposes.After gathering all the data from the respondents, the researchers will tally the results and the total responses will be tabulated. The data will be interpreted and analysed to serve as the basis of the feasibility of the pizza haus. B. Human alternative Study The researcher will study a personal interview as an instrument of gathering data. The researcher proposed the type of ownership which is sole proprietorship for this type of organization. The companys identification come upon and its structure were determined through sharing of ideas, opinions and suggestions by the researchers.The researchers will visit the Department of Labor and employ (DOLE) for personal interview about the labor laws in the Philippines that must be observed in hiring employees, the sort out compensation of the employee s, proper handling of employees and establishing operating policies. The researchers will in addition visit other business to gather information in recruiting personnel in the creation of organizational structure, the researchers will make use of their ideas and knowledge that they learned from human resource management. C.Socio-Economic Study The researcher will conduct personal interview to commence a relevant information for the socio-economic study. The researcher will visit the local government to gather information about the unemployment rate of Pagadian City and what would be the effect if this proposed business will be established in the community. D. Environmental study In this study, the researchers will take precautionary actions in the proper disposal of yearn and the list of the possible effects or the impact of the business to the environment.The researchers will conduct personal interview to the local government officials to gather suggestions and idea on proper d isposal of wastes created by JAS Pizza Haus. to a fault with respect of the Law, the proposed business will take some precautionary actions with the legal documents that is required to establish this business. E. skilful Study In this study, the researchers will use a set of questionnaires in order to gather information. The questions will be focusing on the suppliers for the operation of the business.The group will go to Pagadian City to visit the champaign and to inquire for a vacant space outside Saint Columban College campus for the location of the Pizza Haus. The researchers will also visit a pizza parlor to consult and inquire for the equipment needed for baking a pizza, the suppliers of the pizza ingredients especially the dough and the service processes of the business. Also, the group will canvass the prices of the plastic chairs and tables from plastic wares store, and lastly, the group will talk to the owner of the spaces terms and conditions in renting.F. Financial Stu dy The researchers will conduct a personal interview from our adviser of this study and also from the CPAs for the means of gathering information of how much will be the capital needed for this proposed, and this capital will be taken from the investment of our proponent. Questions will focus on how much will be the cost of purchasing of those needed materials. The researchers will elaborate it properly to know the estimated budget for the overall initial investment of the proposed business.