Concept Design Services

Case 1 Design class Partnerships at concept normal services Case summary The showcase is all about CDS (Concept Design services) , earlier they were in to commercial enterprise to consumer business by d produce name of Focus now they make locomote from business to consumer to business to business format. They have tied up with m any(prenominal) design house and they give them the design which they manufacture and past distribute to the customer. They also moved from manufacturing focus products to high quality fashionable residence w ars with a high design value.CDS has become atomic number 63 close to earnable home ware businesses it was originally founded in 1960s. The corporation has moved from making industrial modellings principal(prenominal)ly in the aerospace domain, and some cheap home ware products. The move into concept was initiated by Marketing Director Linda fleet. She had anterior exp in decorative products industry. She had d gut feeling that correct product with appropriate promotion and foodstuffing kitty earn big benefit to the fellowship. The come with moved to design house partnership with the facility to suffer distribution services as well.The alliance changed its manufacturing unit with high vergeinate machinery with many moulds which gave them around 600 % increase in productivity. The most successful design partnership was with villessi , Italian design house. Their manufacturing operations were gr8 in terms of computer programing and planning for a product. They had good machinery which utilises their full capacity. There were some challenges for the lodge as well as there was issue at bottom the company as they were pushed to a limit. except it was good in some way. The main objective or key to future was building and retaining design expertise will be the key to the future.The company had an edge with design and application of the product as they were into making aerospace products which gave them thi s expertise. Now they are the leader in euro market, but they are thinking what should be their future plans and what product dissemble they should do in future. Or we squeeze out say the issue for indicate in company was long term beyond their expertise as the two changes they made earlier were already their strength. Concepts Input transformation turnout processes. Operations topology. General model of operations Management and operation strategy. Questions why is operations management grand in CDS? Operations management is important in CDS (Concept Design services) if they are to continue being one of Europes most profitable home ware businesses. As with any other company, CDS objective is to add value to their final product term using its resources effectively and efficiently through its internal processes like planning, scheduling, control, quality. The company has successfully been able to apply the technology used in the aerospace sector into home ware items, through the mastering of injection moulding machines.Moreover, the company has expanded into a premium home ware product market from low end product i. e. Focus, integrating new functions within its operations, such as forming partnerships with reputable designers and increasing the volume and complexity of its proceeds i. e. High design value products and outsources the low end low profit making product i. e. Focus brand. Draw a 4 Vs profile for the companys products/services. VolumeHigh/ low. it can be drawn that achievement volume is high as it has change magnitude 600% since the buying of new large multi-cavity moulds and machinery. Another ndication of high volume production is the fact that CDS decided to subcontract their Focus line to other moulding companies, so they could focus on the production of their premium line (Concept Design). But as its not mention in the case so we cant be sure of the volume aspect. It can be low as well high. VarietyHigh. CDS market is a exceeding ly competitive one, in which design innovation determines the longevity i. e. Long term of the firm. CDS capacity of developing products that are in fashion and moreover, its adaptability to change as fashion changes is key to the survival of the firm.VariationHigh. For the same reason as with variety, CDS is forced to continuously produce innovative designs that would keep their customers interested and and then keep demand high. Visibility Mixed high and low. What would you recommend to the company if you were asked to advice on improving its operations? There are 2 areas that CDS needs to improvethe relationship between its designers and other parts of the company (such as the manufacturing and distribution, planning) and a better forecasting of sales.The designers dont get to clear enough or any time on the floor of the company, that is, they do not have an in depth understanding of the manufacturing processes and the way they are affected by their decision making. If they c ould spend some time doing vex training they would get a real idea of the manufacturing processes. Departments should have a better collaboration. As per Linda its a fashion industry so predictions cant be accurate, but it should be to accurate to a send where there is better planning and accuracy of decisions.